Large national chains like Starbucks have proven that coffee shop customers frequently use mobile apps for payments and rewards programs. Due to resource restraints, these mobile apps and their capabilities for improving efficiency and increasing sales are inaccessible to most local coffee shop owners.
Over 20% of all Starbucks transactions are done through their mobile app, yet the vast majority of local coffee shops do not offer mobile storefronts to their customers.1
BRINGING NATIONAL CHAIN TECHNOLOGY TO THE LOCAL COFFEE SHOP MARKET
When Starbucks rolled out their mobile payments and rewards App, they shocked the technology world when they accounted for 90 percent of all mobile payments. Today their application accounts over 21% of all Starbucks transactions, which exceed $4.9 billion. Our mission is to bring similar mobile technology to small local coffee shop owners all over the nation.
Mobile payments increase the speed of checking out customers, while saving money on credit card fees and increasing security.
BRU provides valuable data to help coffee shop owners track individual store performance and comparative analysis of market trends specific to coffee shop owners.
Effective use of shopper data can help tailor in-app messaging and promotions that get to the heart of shopper needs, which is a successful strategy for increasing store traffic and inciting loyal patronage.
Coffee shop customers can find stores based on location, amenities, and menus. If a coffee shop hasn’t registered yet, the app supports discovery of coffee shops outside of BRU’s network.
BRU is powered by Inante – a highly scale-able platform that was built from the ground up for not only processing requests, but also data collection, aggregation, and analysis. This platform powers the brands offered by Inante, LLC.
BRU’S COMPETITIVE ADVANTAGE
THE VALUE OF A NICHE FOCUS