THE PROBLEM

Large national chains like Starbucks have proven that coffee shop customers frequently use mobile apps for payments and rewards programs. Due to resource restraints, these mobile apps and their capabilities for improving efficiency and increasing sales are inaccessible to most local coffee shop owners.

THE OPPORTUNITY

Over 20% of all Starbucks transactions are done through their mobile app, yet the vast majority of local coffee shops do not offer mobile storefronts to their customers.¹

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It is estimated that there is over $12 billion in independent coffee shop revenue.²

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66% of consumers are more likely to shop at retailers offering an in-store mobile technology shopping experience, an increase of 52 percent year over year.³

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Mobile-commerce is the real star. Shopping grew faster than any other category of apps. iOS and Android devices increased by 174% year-over-year, including 220% on Android alone. That’s up from 77% last year.⁴

BRINGING NATIONAL CHAIN TECHNOLOGY TO THE LOCAL COFFEE SHOP MARKET

When Starbucks rolled out their mobile payments and rewards App, they shocked the technology world when they accounted for 90 percent of all mobile payments. Today their application accounts over 21% of all Starbucks transactions, which exceed $4.9 billion. Our mission is to bring similar mobile technology to small local coffee shop owners all over the nation.

THE SOLUTION

LEVELING THE PLAYING FIELD

BRU is a mobile store front app that levels the playing field for local coffee shop owners.

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Mobile Payments

Mobile payments increase the speed of checking out customers, while saving money on credit card fees and increasing security.

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Rewards

Loyalty programs are proven to boost growth and reputation, while keeping customers satisfied with clear benefits that keep them coming back for more.

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Favorites

Optimizing BRU by saving favorite stores and purchases increases brand loyalty, while making purchases easy and efficient.

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Real-time Data

BRU provides valuable data to help coffee shop owners track individual store performance and comparative analysis of market trends specific to coffee shop owners.

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Messaging

Effective use of shopper data can help tailor in-app messaging and promotions that get to the heart of shopper needs, which is a successful strategy for increasing store traffic and inciting loyal patronage.

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Discovery

Coffee shop customers can find stores based on location, amenities, and menus. If a coffee shop hasn’t registered yet, the app supports discovery of coffee shops outside of BRU’s network.

THE TECHNOLOGY

POWERED BY THE INANTE PLATFORM

BRU is powered by Inante – a highly scale-able platform that was built from the ground up for not only processing requests, but also data collection, aggregation, and analysis. This platform powers the brands offered by Inante, LLC.

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BRU’S COMPETITIVE ADVANTAGE

THE VALUE OF A NICHE FOCUS

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Meaninful Comparitive Insights

BRU generates extremely focused, meaningful data that allows coffee shop owners to compare their stores performance to broader trends in the local coffee shop market. Before BRU, this data was largely lost or unavailable in mass market mobile payment platforms.

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Ease of Use

BRU’s focus on coffee shops significantly reduces the onboarding process and improves user experience by empowering coffeshop owners to create personal menus, and upload images that represent their coffee shop’s brand, products, and loyalty programs in an interface specifically tailored to them.